In this video, sustainability expert Steve Ashkin discusses the rapid development of the ISSA Sustainability Committee, an initiative born from member demand to address increasing global regulations and reporting requirements. The organization aims to foster a culture of sustainability by providing free training, standardizing industry language, and facilitating collaboration through global workgroups. Ashkin In this video, sustainability expert Steve Ashkin discusses the rapid development of the ISSA Sustainability Committee, an initiative born from member demand to address increasing global regulations and reporting requirements. The organization aims to foster a culture of sustainability by providing free training, standardizing industry language, and facilitating collaboration through global workgroups. Ashkin emphasizes that environmental and social responsibility should be treated as a core business objective rather than a mere marketing tool, requiring measurable metrics and authentic leadership. Ultimately, the text presents sustainability as an ongoing journey without a finish line, urging industry professionals to move beyond rhetoric and actively participate in shaping a more profitable and ethical future.emphasizes that environmental and social responsibility should be treated as a core business objective rather than a mere marketing tool, requiring measurable metrics and authentic leadership. Ultimately, the text presents sustainability as an ongoing journey without a finish line, urging industry professionals to move beyond rhetoric and actively participate in shaping a more profitable and ethical future.